OVERVIEW OF THE HOMELESS CONDITION
According to a recent Amnesty International USA report, vacant houses in the US outnumber homeless people by five times. Nearly 3.5 million people have an episode of homelessness each year in America with nearly 2 million being children. Close to 600,000 Americans are considered chronically homeless which is defined by being homeless for periods of a year or longer. There are currently nearly 1.4 million military veterans at risk of homelessness. Major market cities like New York, Los Angeles, Las Vegas, and others consider homelessness an epidemic.
“Who are we as human beings if we ignore the suffering of others?”
Our vision is to use technology and individual social currency to help aid the conditions of homelessness and poverty by creating and launching a platform that will foster awareness and direct aid, while enhancing the notoriety, appeal, and branding of our business heroes, sponsors, entertainment ambassadors, and constituents. We want to remove the blinders that society places on the conditions of those in need by using those with a voice to help create the attention. As proficiently competent marketing and media professionals we will drive donations, sponsorship, and advertising revenue overall by using all forms of the marketing mix, concentrating on our state-of-the-art website and mobile app solutions, enhanced CD technology, grass roots promotions, area taste-makers, word of mouth marketing, print advertisements, social media marketing, and more.
“We make a living by what we get, but we make a life by what we give”